National and global influence on the development of artistic and compositional means of the modern Ukrainian movie poster
Students Name: Litvinova Anastasiia Vitaliivna
Qualification Level: master (ESP)
Speciality: Design
Institute: Institute of Architecture and Design
Mode of Study: full
Academic Year: 2025-2026 н.р.
Language of Defence: ukrainian
Abstract: The note examines the development and formation of artistic compositional principles and stylistic trends in the movie poster, examines the prerequisites, historical development and formation of the movie poster, highlights its place in mass communication and its role in art. An analysis of the artistic and compositional principles of creating a movie poster was carried out The object of research is the design of a movie poster; graphic methods and tools for creating a movie poster. The subject of the research is the national and global influence on the development of artistic and compositional means of the modern Ukrainian movie poster The purpose of the study is to analyze the national and global influence on the development of artistic and compositional means of the modern Ukrainian film poster and to reveal their relationship with cultural and social processes. In the first chapter "THEORETICAL BASICS OF MOVIE POSTER RESEARCH. RESEARCH METHODOLOGY AND TERMINOLOGY" the research terminology was defined, the analysis of previous studies and scientific literature was carried out, the relevance and novelty of the research were revealed. The prerequisites, historical development and formation of the movie poster are studied, its place in mass communication and its role in art are highlighted; the stylistic evolution of foreign and domestic movie posters was traced, the artistic features of the modern 7 Ukrainian movie poster were revealed. In the second chapter "ARTIC-COMPOSITION TOOLS AND STYLE CHARACTERISTICS OF MODERN MOVIE POSTER FORMATION" the analysis of the artistic-compositional principles of movie poster design is carried out and the prospects for further development are determined. The influence of the film genre on the artistic compositional and stylistic features of the creation of movie posters is analyzed, the influence of color on the atmosphere and emotional coloring of the movie poster is determined, and the key components and structure of the movie poster are determined. In the third chapter "NATIONAL INFLUENCE ON THE DEVELOPMENT OF ARTISTIC AND COMPOSITION MEANS OF THE MODERN UKRAINIAN MOVIE POSTER" the evolution of the artistic style of the Ukrainian movie poster over the last decades is analyzed; the influence of the Ukrainian national culture and historical context on the formation of artistic elements in movie posters is clarified; the impact of global cultural trends and international artistic movements on the Ukrainian movie poster is analyzed; analyzed how the Ukrainian poster changed after the independence of Ukraine and after the start of the Russian-Ukrainian war. The fourth chapter "EXPERIMENTAL PART OF THE RESEARCH" describes the method of designing movie posters and the features of creating movie posters for online platforms; a formal and iconological analysis of two movie posters was carried out; Peculiarities of the technical parameters of the work, such as: the size of the movie poster, materials for printing, the choice of work programs, the peculiarities of color models, were investigated. The characteristics of the future project and the stages of its creation are described. In the "ECONOMIC PART" section, the calculation of the volume of design works is presented, the estimate is formed according to the topic of the project. The "CONCLUSIONS" section presents the general conclusions of the study. Keywords: movie poster, spectacular poster, advertising poster, poster, cinema, Ukrainian cinema. 8 LIST OF SOURCES AND REFERENCES 1. Galyshych, R., Zakharchuk, M. (2020). FACTOR OF SOCIAL ADVERTISING IN THE DESIGN OF THE MEDICAL POSTER. 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